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About the author: 

Simon Chapleau is the founder of Green Elephant, a research and consulting firm who's mission is to help ISPs deliver amazing value.  

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Green Elephants

How internal service providers can deliver amazing value. 

Whats a green elephant?

The term white elephants comes from the kings of Siam (now Thailand) who used to make a present of one of these animals to courtiers who had rendered themselves obnoxious, in order to ruin the recipient by the cost of its maintenance.

Internal service providers are often seen as white elephants: costly and delivering little value. We believe it's simply not true. We can help ISP deliver better value and demonstrate this value to their organization. Turning themselves from a white to green elephant.  

How can an internal service providers create value?

How can you add value when you don’t have “real” clients? Whether IT, HR, finance, legal, logistics or other, internal service providers are being asked to step to the plate and become value creators. But how?

Why are some internal service providers considered strategic partners while others are merely cost centres? Why some ISP seem to have limitless budgets while others fight for every penny they have? Personality: the most powerful way to look at internal service providers and the value they add. And it all starts with four personality profiles: the Accountant, the Butler, the Nanny and the Agent. 

The importance of personality

Personality plays a role in every type of daily actions, from how your service team handles user requests, from the way you manage projects to the employees you hire. And by aligning your personality to the need of the organization, you can become a real strategic partner.  

To explore and explain the role personality plays in every day action, Simon Chapleau looks beyond internal service providers, delving into behavioural and social studies, psychology and marketing, as well as conducting in-depth interviews with internal service providers that succeeded at becoming value creators. 


Creating value

Chapleau reveals why a majority of spouses are surprised by their partner’s decision to divorce, and why you shouldn’t trust your intuition when evaluating the status of your relationships. What differentiates successful dieters from the others (hint, they start their day in a very bad way). And why giving great service isn’t enough to satisfy your users. 

Whether you realize it or not, you are already an Accountant, a Butler a Nanny or an Agent. The question is, are you playing to your strengths and are you aligned with what the organization expects of you. This book will show you. 

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